Power of Data
For unparalleled buying insights
About Power of Data
Adstrix programmatic print exchange relies on the most trusted and reliable sources including Nielsen Scarborough data. We fuse this data with proprietary historic data to deliver the best recommendations for your needs.
Buy audience, not media
About Audience targeting
Like online, with Adstrix programmatic print exchange you can target your audience by their:
- Demographic traits, and
- Content reading habits
Adstrix optimizes the buy based on patent pending engagement algorithms and relying on the most reliable data sources.
Out smart, out perform
About Automated Bidding
Choose how you want to buy your media and use Adstrix programmatic print exchange to optimize on your bidding strategy.
- Define your budget
- Define your max-bid per CPM/eCPM and more
Our learning bidding robots will get the most engaging media for your ad dollars at great rates.
So you don't have to play blind
About Engagement measurement
Bridging offline and online we provide granular measurement of each ad displayed via dynamically generated virtual tel. numbers, key word text interactions, landing page and downloads tracking – individually for each ad served.
- Actions per day and Qualified Leads
- Media performance
- Segments efficiency
You get reports on effectiveness across each and every channel and audience segments so you can optimize your budget.